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This article is cross-posted from In These Times

Since its inception, the Huffington Post has relied heavily on unpaid bloggers. Huffington Post co-founder Ken Lerer said in 2007 that a key part of the plan of the website was to not pay these bloggers.

“That’s not our financial model,” Lerer told USA Today. “We offer them visibility, promotion and distribution with a great company.” (more…)

September 3rd, 2012 | Comments (14)

The HuffPo Business Model: Deliberately Obliterating the Separation Between Paid Advertising and Real Reporting

HuffPo is not a news organization at all, says Huffington Post’s president and chief revenue officer. It is a “social-media company” that exists to “help our marketers beam their messages throughout the internet, across the galaxy, the internet, and the world.”

July 20th, 2012 | Comments (30)