By Yasha Levine
Steven Levitt, University of Chicago economist, gained nationwide fame and prestige after co-authoring Freakonomics, a pop economics book based partly on Levitt’s original economic research. Published in 2005, Freakonomics became an instant #1 bestseller and spawned an entire Freakonomics media franchise that included a branded Freakonomics blog (hosted on the New York Times website until 2011), a regular segment on the National Public Radio program Marketplace, a Freakonomics movie and, alas, a Freakonomics business consulting company (now called the Greatest Good). (more…)
June 8th, 2012 | Comments (62)
