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What You Should Know / February 14, 2012 -- What are Promoted Tweets? Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers. Promoted Tweets are clearly labeled as Promoted when an advertiser is paying for their placement on Twitter. In every other respect, Promoted Tweets act just like regular Tweets and can be retweeted, replied to, favorited and more. All Promoted Tweets are first displayed as regular Tweets to the timelines of people following an account. The advertisers can then promote those Tweets to spark additional conversation.

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