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What You Should Know / September 15, 2011 -- "In any controversy, facts must matter," Philip Morris' ads exclaim. Facts do matter--which is perhaps why the ads do not mention the fact that the author of the reprinted article has financial ties to the tobacco industry. The Reason Foundation, which employed Sullum when he wrote the article, received at least $10,000 from Philip Morris in 1993 (AP, 6/24/94), and got further funding from Philip Morris subsidiary Kraft General Foods (L.A. Times, 7/18/94). Sullum himself has received $5,000 from R.J. Reynolds, another major cigarette company (Richmond Times Dispatch, 6/30/94)--to reprint another article he wrote about secondhand smoke. In an interview with Extra!, Sullum defended not disclosing this funding, saying, "The money they paid me was a drop in the bucket compared to what they paid for the advertising."

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