By Yasha Levine
Our story begins late last week when I got a tweet from @AlphaInvictus telling me to go check “who’s sponsoring BuzzFeed today.”
I wasn’t expecting much… After all, BuzzFeed’s known for creating custom posts for advertisers, like the “15 Delicious Things You Can Stuff In A Crescent Roll” post it created for Pillsbury. Weird, yes. Possibly even shady, given how BuzzFeed’s sponsored content looks almost exactly the same as its regular posts. But given the scandal over the Atlantic’s advertorial for Scientology, most sites have become ultra-cautious about allowing controversial sponsors to brand their “content.” How bad could BuzzFeed’s latest sponsor be? (more…)
May 15th, 2013 | Leave Comment
