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Dr Pepper - Victorville City Water Sports

VICTORVILLE, Calif. — On a sun-baked afternoon in October 2008, a group of soft-drink executives and city officials gathered for a groundbreaking ceremony at an old Air Force base on the outskirts of the city, 100 miles east of Los Angeles.

They were standing on the edge of the Mojave Desert, one of the driest, most inhospitable terrains in America. Yet there they were, posing for photographs, gold-plated shovels in hand, to mark the construction of a massive new bottling plant and distribution hub for the Dr Pepper Snapple Group, a facility that will suck up hundreds of millions of gallons of water a year from this water-scarce area to supply soft drinks to 20 percent of its domestic market. (more…)

September 9th, 2009 | Comments (27)