“I’m necessarily parasitic in a way. I have done well as a parasite. But I’m still a parasite.”
In the vast ecosystem of corporate shills, which one is the most effective? Propaganda works best when it is not perceived as propaganda: nuance, obfuscation, distraction, suggestion, the subtle introduction of doubt—these are more effective in the long run than shotgun blasts of lies. The master of this approach is Malcolm Gladwell.
Malcolm Gladwell is the New Yorker’s leading essayist and bestselling author. Time magazine named Gladwell one of the world’s 100 most influential people. His books sell copies in the millions, and he is in hot demand as one of the nation’s top public intellectual and pop gurus. Gladwell plays his role as a disinterested public intellectual like few others, right down to the frizzy hairdo and smock-y getups. His political aloofness, high-brow contrarianism and constant challenges to “popular wisdom” are all part of his shtick. (more…)
June 6th, 2012 | Comments (34)