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MSNBC: Mark Ames and Yasha Levine
Broke the Koch Brothers' Takeover of America

On the same day as Santelli’s rant, February 19, another site called went live. This site was registered to Eric Odom, who turned out to be a veteran Republican new media operative specializing in imitation-grassroots PR campaigns. Last summer, Odom organized a twitter-led campaign centered around to pressure Congress and Nancy Pelosi to pass the offshore oil drilling bill, something that would greatly benefit Koch Industries, a major player in oil and gas. Now, six months later, Odom’s DontGo movement was resurrected to play a central role in promoting the “tea party” movement.

Up until last month, Odom was officially listed as the “new media coordinator” for the Sam Adams Alliance, a well-funded libertarian activist organization based in Chicago that was set up only recently. Samuel Adams the historical figure was famous for inspiring and leading the Boston Tea Party—so when the PR people from the Chicago-based Sam Adams Alliance abruptly leave in order to run Santelli’s “Chicago Tea Party,” you know it wasn’t spontaneous. Odom certainly doesn’t want people to know about the link: his name was scrubbed from the Sam Adams Alliance website recently, strongly suggesting that they wanted to cover their tracks. Thanks to google caching, you can see the SAA’s before-after scrubbing.

Separated at Head Pubes?

Eric "The Dome" Odom

Rising Koch revolutionary Eric Odom…
and embalmed Marxist revolutionary Vladimir Lenin?

Even the Sam Adams’ January 31 announcement that Odom’s fake-grassroots group was “no longer sponsored by the Alliance” was shortly afterwards scrubbed.

But it’s the Alliance’s scrubbing of their link to Koch that is most telling. A cached page, erased on February 16, just three days before Santelli’s rant, shows that the Alliance also wanted to cover up its ties to the Koch family. The missing link was an announcement that students interested in applying for internships to the Sam Adams Alliance could also apply through the “Charles G. Koch Summer Fellow Program” through the Institute for Humane Studies, a Koch-funded rightwing institute designed to scout and nurture future leaders of corporate libertarian ideology. (See hi-resolution screenshots here.) The top two board directors at the Sam Adams Alliance include two figures with deep ties to Koch-funded programs: Eric O’Keefe, who previously served in Koch’s Institute for Humane Studies and the Club For Growth; and Joseph Lehman, a former communications VP at Koch’s Cato Institute.

All of these are ultimately linked up to Koch’s Freedom Works mega-beast. has drawn fire in the past for using fake grassroots internet campaigns, called “astroturfing,” to push for pet Koch projects such as privatizing social security. A New York Times investigation in 2005 revealed that a “regular single mom” paraded by Bush’s White House to advocate for privatizing social security was in fact FreedomWorks’ Iowa state director. The woman, Sandra Jacques, also fronted another Iowa fake-grassroots group called “For Our Grandchildren,” even though privatizing social security was really “For Koch And Wall Street Fat Cats.”

If you log into today, its home page features a large photo of Rick Santelli pointing at the viewer like Uncle Sam, with the words: “Are you with Rick? We Are. Click here to learn more.”

FreedomWorks, along with scores of shady front organizations which don’t have to disclose their sponsors thanks to their 501 (c)(3) status, has been at the heart of today’s supposed grassroots, nonpartisan “tea party” protests across the country, supposedly fueled by scores of websites which masquerade as amateur/spontaneous projects, but are suspiciously well-crafted and surprisingly well-written. One slick site pushing the tea parties, claims, “ is a grassroots online community created by a few friends who were outraged by the bailouts. So we gathered some talent and money and built this site. Please tell your friends, and if you have suggestions for improving it, please let us know. Respectfully, Evan and Duncan.” But funny enough, these regular guys are offering a $27,000 prize for an “anti-bailout video competition.” Who are Evan and Duncan? Do they even really exist?

Even Facebook pages dedicated to a specific city “tea party” events, supposedly written by people connected only by a common emotion, obviously conformed to the same style. It was as if they were part of a multi-pronged advertising campaign planned out by a professional PR company. Yet, on the surface, they pretended to have no connection. The various sites set up their own Twitter feeds and Facebook pages dedicated to the Chicago Tea Party movement. And all of them linked to one another, using it as evidence that a decentralized, viral movement was already afoot. It wasn’t about partisanship; it was about real emotions coming straight from real people.

While it’s clear what is at stake for the Koch oligarch clan and their corporate and political allies—fighting to keep the hundreds of billions in surplus profits they’ve earned thanks to pro-rich economic policies over the past 30 years—what’s a little less obvious is Santelli’s link to all this. Why would he (and CNBC) risk their credibility, such as it is, as journalists dispensing financial information in order to act as PR fronts for a partisan campaign?

As noted above, Santelli’s contract with CNBC runs out in a few months. His 10 years with the network haven’t been remarkable, and he’ll enter a brutal downsizing media job market. Thanks to the “tea party” campaign, as the article notes, Santelli’s value has suddenly soared. If you look at the scores of blogs and fake-commenters on blogs (for example, Daily Blog, a slick new blog launched in January which is also based in Chicago) all puff up Santelli like he’s the greatest journalist in America, and the greatest hero known to mankind. Daily Bail, like so much of this “tea party” machine, is “headquartered nearby” to Santelli, that is, in Chicago. With Odom, the Sam Adams Alliance, and the whole “tea party” nexus: “Rick, this message is to you. You are a true American hero and there are no words to describe what you did today except your own.  Headquartered nearby, we will be helping the organization in whatever way possible.”

It’s not difficult to imagine how Santelli hooked up with this crowd. A self-described “Ayn Rand-er,” one of Santelli’s colleagues at CNBC, Lawrence Kudlow, played a major role in both FreedomWorks and the Club for Growth.

So today’s protests show that the corporate war is on, and this is how they’ll fight it: hiding behind “objective” journalists and “grassroots” new media movements. Because in these times, if you want to push for policies that help the super-wealthy, you better do everything you can to make it seem like it’s “the people” who are “spontaneously” fighting your fight. As a 19th century slave management manual wrote, “The master should make it his business to show his slaves, that the advancement of his individual interest, is at the same time an advancement of theirs. Once they feel this, it will require little compulsion to make them act as becomes them.” (Southern Agriculturalist IX, 1836.) The question now is, will they get away with it, and will the rest of America advance the interests of Koch, Santelli, and the rest of the masters?

UPDATE: Yasha Levine crashes media teabag party in Santa Monica.

This article first appeared on on Feb. 27, 2009.

Mark Ames is the author of Going Postal: Rage, Murder and Rebellion from Reagan’s Workplaces to Clinton’s Columbine.

Click the cover & buy the book!

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Add your own

  • 1. karlub  |  March 3rd, 2009 at 11:57 am

    Well, the original sources for this meme have pulled the piece. Acknowledgement of hackery, or proof of the power of the Koch star chamber?

    As I’m still waiting for my check, I’ll vote for the latter.

    But this meme will live, anyway. Just like flushed Korans, and how Ashcroft didn’t want people to see lady Justice’s boobies at a press conference.

    That, friends, is how disinformation fueled by “useful idiots” really works. That is straight from the Stalinist playbook. Hopefully we will all be aware of it in the future.

    Thanks to the host, by the way. There’s some useful information, here.

  • 2. cudmaster  |  March 4th, 2009 at 11:46 am

    Honestly I didn’t read very much of this, I kind of caught the tone when you actually decided that what the man said was not valid as he was NOT a celebrity already before he said it.

    The problem is celebrity, the heroes are the little unknown people working, carrying both the poor and elitist snobs like the author here on our backs both ways uphill through red tape.

    The Right in this nation is NOT a bunch of violent fascists, we are freedom loving small government constitutionalists.

    We DO NOT want the government to control ANYTHING, let alone EVERYTHING.

    Obama and his goons are the fascists, they are the ones that seek to silence or demonize any opposition.

    If the torches and pitchforks come out, I assure you the only institutions that will suffer our wrath are those of government…

    but it won’t come to that.

    People are waking up, and so long as we are still free to vote, the 2010, and 2012 elections will be a landslide for conservatives.

    Whether the GOP will be part of that charge or not remains to be seen.

  • 3. tanarg  |  March 4th, 2009 at 11:48 pm

    And ACORN wasn’t “staged”? Grassroots doesn’t mean unorganized.

    “Obama and his goons are the fascists.” No truer words have been said.

  • 4. jabuhrer  |  March 5th, 2009 at 2:00 pm

    It’s pronounced “coke,” not “cock” or “kotch.”

    Thank you for exposing these libertarian goons for what they really are: hyperactive republican ultra elite robber barons masquerading as rebels. They truly are evil.

  • 5. JP  |  March 8th, 2009 at 8:48 pm

    Your article would come across a lot better if you didn’t take every opportunity to hurl insults at the subjects. It goes from being a decent piece of investigation to a typical partisan hit piece. Next time, keep the insulting adjectives to yourself and just present your view.

  • 6. Fastidious  |  March 23rd, 2009 at 11:51 am

    Hello there,

    I’m new to your site, so I do hope that you’ll share my post.

    “The domain was registered in August, 2008 by Zack Christenson, a dweeby Twitter Republican and producer for a popular Chicago rightwing radio host Milt Rosenberg—a familiar name to Obama campaign people”

    Is there anyway that I could verify this? All I have to go on is your good will here… Can you provide a screen-shot or something that shows how you know this?

    “Even Facebook pages dedicated to a specific city “tea party” events, supposedly written by people connected only by a common emotion, obviously conformed to the same style. It was as if they were part of a multi-pronged advertising campaign planned out by a professional PR company.”

    Again, it would be very easy for you to support this claim. Can you point to specific examples of maybe eight to ten different Facebook pages that were a part of the original movement back in February?

    And I have to agree with JP above: “Your article would come across a lot better if you didn’t take every opportunity to hurl insults at the subjects. It goes from being a decent piece of investigation to a typical partisan hit piece. Next time, keep the insulting adjectives to yourself and just present your view.” (And this could be because I’m new to your site.) It’s too bad your poor taste in ad hominem attacks undermines your “journalism.”

    Also, have you considered investigating folks like George Soros or Al Gore? The source of their considerable wealth is quite questionable. And have you considered investigating how groups like (funded by Soros) coordinate faux-grassroots movements?


  • 7. sr  |  April 15th, 2009 at 4:33 pm

    @ 56

  • 8. Frank McG  |  April 21st, 2009 at 11:33 pm

    “The truth is liberals only think things like free speech and political protest are good when it’s liberals who are doing the speaking or protesting. When they are the ones being protested and spoke against suddenly this whole First Amendment is a dirty nasty thing and the minority party needs to shut up and take their whuppins like men.”

    Show me one registered Democrat that has ever uttered “love it or leave it”.

    Which end of the political spectrum is always attacking the ACLU’s outrageous stance on those dirty liberal beliefs like “bill of rights”?

  • 9. Frank McG  |  April 21st, 2009 at 11:42 pm

    Somewhat related:

    I predicted almost 10 years back that consumer product review magazines would be rendered obsolete. Who would trust those paid off hacks when you could get totally objective views from your fellow consumers on internet message boards and forums?

    Then I realized a couple years later that I was both right and wrong. The paid off hacks would still be there, just as phony online identities posing as fellow consumers instead of the obvious professional magazine reviewer.

    The nature of propaganda and marketing never changes, it just get slicker.

  • 10. john smith  |  April 24th, 2009 at 9:40 am


  • 11. john smith  |  April 24th, 2009 at 9:50 am

    thanks for the info it bolsters me as an anti-osamabama American that our side has much money to counteract the illegally gotten riches of megalomaniac jorge sorrows

  • 12. john smith  |  April 24th, 2009 at 10:13 am

    spent the last few hours masturbating as usual, wishing i was either ames or levine…but here i am on the comments section. ah well. back to giving myself indian burns. good job, guys! you really kick ass, i really screwed up in life by taking the sad turn that i did.

  • 13. dresden  |  May 3rd, 2009 at 7:39 am

    Sleeper-cell-blogs?????? You’re kidding, right? I love how the left is now trying to paint any opposition on the right as a terroristic threat or an instigation to violence. Let’s see…who should we fear more when it comes to our First Amendment rights being violated or taken away completely? All you have to do is read this story, or any number of left-wing blogs, and the answer is very clear. Btw…I am independent of two-party affiliation, and always will be. God forbid that a majority of the American people fall prey to the zealots on the left or the right.

    And another btw to the lefty who wrote this story…ever hear of George Soros? Is he any better than the Koch family that you try so hard to demonize? Does the Koch family have First Amendment rights just like Soros does? Huh????????????? Or maybe because they differ from your elitist liberal dogma they should be silenced. I’d like to take the Constitution and feed it to you with hot sauce on it. Then maybe that burning feeling in your mouth would help you understand why it exists. It was written to protect us from people like you! If someone wants to start a website and protest something/anything, then that’s their business! If you don’t like it, then move to Venezuela…Hugo would love to have you!

  • 14. aleke  |  May 13th, 2009 at 5:48 pm

    Hahah oh look dresdendoll is going for the full Blog Comment assault! Those objectivist internet squad dollars must be pouring in! Maybe it’ll cover some of the loses in that portfolio!

  • 15. Daoc Platinum  |  November 6th, 2009 at 6:43 pm

    just so so,right?

  • 16. Beloved  |  March 28th, 2010 at 12:08 pm

    Hi, I’m Mrs. Santelli. I gargle his nutsack.

  • 17. Spike  |  April 14th, 2010 at 10:55 pm

    If you two were reporting from Russia, I now suspect what I learned about Russia from the “news” was wrong! THANKS! Where were you during the campaign? What did you report? Nothing about Obama’s true beliefs. You let us down. You are not reporters. You are cheerleaders. Put your skirts back on. You’re unspeakable.

  • 18. Alex  |  May 30th, 2010 at 9:11 pm

    Funny the difference a year makes. :)

  • 19. siptheriver  |  January 7th, 2011 at 5:08 pm

    You (the author) misused the term “scion.”

    Scion is an heir or descendant — offspring, progeny, a *young* member of a clan… you probably meant “patriarch” or something similar.

  • 20. subbeast  |  January 26th, 2011 at 6:47 pm

    Congrats to comment number 3 – prophetic.

  • 21. LB  |  June 9th, 2012 at 9:54 am

    That is, what in most highly intellectual and freedom oriented circles is known as a crock of sh*t.

  • 22. plus ca change  |  October 21st, 2012 at 11:16 pm

    Why didn’t you look for a Russia connection? As you say, these are textbook Russian tactics. Their extreme right wing politics are in line with the oligarch-and-siloviki Russian regime. Anti-immigrant, “we will rise from our knees”, oil and gas.
    Romney has ties to Russia via his work at Bain.

  • 23. bptr  |  December 24th, 2013 at 1:02 pm

    Could Mister Mxyzptlk be any dumber??

    Turn off the FOX LIES

  • 24. bptr  |  December 24th, 2013 at 1:03 pm

    I love how “Conservatives” ALWAYS miss the point of every article.

  • 25. R Corbin  |  February 27th, 2015 at 7:20 am

    I watch CNBC regularly, but never knew people paid any attention to Screamin Gloom & Doom, Sky Is Falling, Silly Santeli.

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